From the Crowned

POSEIDON is your one stop hydration spray for quick and easy hair smoothing/skin softening this Fall. A key ingredient in POSEIDON is Blue Spirulina or if you really want to...

Gentleman! Fall is making its way fast and we want to ensure your style is locked in! From the products you use, to the way you wear your clothes, we...

When a student starts hair school or a professional first enters the industry, beauty shows are strongly encouraged for the great opportunity of networking, education, and the product knowledge they...

Grooming is more than just “beautifying” yourself. It’s more than being vain or egotistical. Grooming is order. Grooming is perception. Grooming should be an experience. For as long as we...

Are you ready to elevate your skincare and haircare routine with a single product? Enter Posiedon hydration mist, a versatile and refreshing solution that not only revitalizes but also enhances...

Beards, like head hair, are meant to be styled. Beards today make statements of character, redefine face shapes, and add depth to ones look. Some are blessed with natural growth...

While the name says it all, the purpose and use is not always understood. Leave-In conditioner is not the conditioner you use in the shower after shampooing. It is a...

Growing a beard is a journey, one that requires dedication, patience, and the right products to maintain its health and appearance. One of the most critical aspects of beard care...