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SKIN. HAIR. BEARD.

SIMPLE. EFFECTIVE. DAILY.

$14.95

SKIN. HAIR. BEARD. TATTS.

HELIOS is a lightweight finishing balm that deeply hydrates dry skin and helps soothe rough, flaky patches without feeling greasy. Use it anywhere you need moisture—hands, face, elbows, tattoos, and even beard or hair—for a smooth, comfortable finish that lasts.

SELENE - MYTH Grooming

$8.95

ALL HAIR TYPES. CURLS.

SELENE is your deep-conditioning, leave-in treatment that softens and detangles while helping reduce dryness and frizz. Use it on hair or beard to add lightweight moisture, improve manageability, and keep everything feeling smooth—not weighed down.

$9.95

SKIN. HAIR. BEARD.

POSEIDON is a lightweight hydration mist that instantly refreshes dry hair, skin, and beards with a clean, non-sticky feel. Spritz it anytime to rehydrate, soften, and make your routine easier—whether you’re styling, detangling, or just resetting between washes.

Save 25% with monthly shipments!

MYTH ESSENTIAL TRIO

Start your day with the MYTH Essential Trio for $28.77 when you bundle all three—you save 15% compared to buying each product separately. It’s the easiest way to stock your full routine at once: POSEIDON to hydrate, SELENE to soften, and HELIOS to finish and lock in moisture.

TSA APPROVED TRAVEL KITS

Bring your routine with you, and start travel days refreshed! 1oz HELIOS, 2oz SELENE, and POSEIDON in a strong, zippered travel bag for $17.95.

$2.95

OUR LIP BALM WORKS!

EXPLORE WHY MYTH IS BETTER

WHY MYTH

5 in-depth articles

From the Crowned

Lower Prices, Bigger Routine: Meet the MYTH Essentials Trio

Lower Prices, Bigger Routine: Meet the MYTH Essentials Trio

If you’ve been curious about MYTH Grooming, now is the easiest time to build a routine that actually gets used. We’ve lowered prices across the lineup so more people can...

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SELENE Leave-In Conditioner: Deep Rescue for Winter Hair and Beard

SELENE Leave-In Conditioner: Deep Rescue for Winter Hair and Beard

Why Winter Hair Needs Extra Love   Winter weather is tough on hair—cold air outside and dry heat indoors can leave your strands brittle, frizzy, and prone to breakage. For...

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