From the Crowned

Let’s face it—winter isn’t exactly kind to your skin or beard. Cold air, biting winds, and dry indoor heat can leave you feeling rough, flaky, and far from your best....

MYTHPro Why Winter is a Critical Season for Grooming Professionals   For barbers, salons, and retailers, winter is a busy time—clients come in with extra-dry skin, unruly beards, and a...

Sensitive skin requires special care, and POSEIDON was created with that in mind. Its gentle, clean formula provides hydration without the harsh ingredients that can trigger irritation or redness. For...

Let’s be honest: most lip balms are either too greasy, don’t last, or just feel like you have to reapply all day. At MYTH Grooming, we set out to change...

Grooming needs change with the seasons, but POSEIDON hydration mist is designed to adapt—keeping you hydrated and comfortable whether it’s the height of summer or the depths of winter. In...

Transparency matters, especially when it comes to what you put on your skin and hair. POSEIDON’s ingredient list is short, clean, and carefully chosen for maximum benefit with minimal fuss....

With fall comes unpredictable weather—wind, rain, and sudden temperature drops. All these factors can lead to frizzy hair and dry, brittle beards. The solution? Consistent conditioning, and that’s where SELENE...

As the leaves change and the air gets crisp, our skin and hair often start to feel the effects of cooler, drier weather. Fall is notorious for zapping moisture, leaving...

When it comes to grooming, finding a product that genuinely delivers results—without compromise—can be a challenge. That’s why SELENE stands out. Designed for anyone who values healthy, hydrated hair and...

When it comes to daily care, lip balm shouldn’t be an afterthought—it should be a small ritual that actually works. Our formula was built for instant relief and lasting comfort,...

Professional barbers know that the details make all the difference. POSEIDON has become a go-to tool in many shops, thanks to its versatility and performance. Here’s how the pros are...

Scents have the power to transform our mood and mindset, and the POSEIDON signature "Tequila and Coconut scent" is no exception. This unique fragrance isn’t your typical grooming product aroma—it’s...