From the Crowned

If you’ve been curious about MYTH Grooming, now is the easiest time to build a routine that actually gets used. We’ve lowered prices across the lineup so more people can...

Why Winter Hair Needs Extra Love   Winter weather is tough on hair—cold air outside and dry heat indoors can leave your strands brittle, frizzy, and prone to breakage. For...

Why Winter Skin Feels So Dry   If your skin and hair feel parched as soon as winter hits, you’re not alone. The cold, dry air outside and the harsh,...

Why Lips Suffer Most in Winter   Your lips are one of the first places to show signs of winter dryness. Thin, delicate skin and constant exposure to the elements...

Introducing MYTH Grooming Travel Kits: Your Self-Care, Anywhere Travel just got a whole lot smoother—and so did your skin and hair. MYTH Grooming’s brand-new Travel Kits are officially here and...

Let’s face it—winter isn’t exactly kind to your skin or beard. Cold air, biting winds, and dry indoor heat can leave you feeling rough, flaky, and far from your best....

MYTHPro Why Winter is a Critical Season for Grooming Professionals   For barbers, salons, and retailers, winter is a busy time—clients come in with extra-dry skin, unruly beards, and a...

Sensitive skin requires special care, and POSEIDON was created with that in mind. Its gentle, clean formula provides hydration without the harsh ingredients that can trigger irritation or redness. For...

Let’s be honest: most lip balms are either too greasy, don’t last, or just feel like you have to reapply all day. At MYTH Grooming, we set out to change...

Grooming needs change with the seasons, but POSEIDON hydration mist is designed to adapt—keeping you hydrated and comfortable whether it’s the height of summer or the depths of winter. In...

Transparency matters, especially when it comes to what you put on your skin and hair. POSEIDON’s ingredient list is short, clean, and carefully chosen for maximum benefit with minimal fuss....

With fall comes unpredictable weather—wind, rain, and sudden temperature drops. All these factors can lead to frizzy hair and dry, brittle beards. The solution? Consistent conditioning, and that’s where SELENE...